Online Marketing

Online Marketing The Most Powerful Home Buying Channel

Online MarketingThe Internet has changed the way consumers seek information.

Homebuyers searching the Internet for their next home have become as common as travelers ordering airline tickets online. According to a National Association of Realtors study, the percentage of homebuyers searching the Internet for homes has exploded from 2% in 1995 to 80% in 2006.

Potential buyers find that real estate websites have more listings with more detailed information and photographs than print media. Internet databases are searchable by specific parameters so they cater to the homebuyer’s unique needs.

Our Online Reach is Unmatched in the Bay Area

It’s a fact—most home buyers begin their home search on the Web. That’s why Pacific Union is dedicated to presenting your home where buyers look most often.

By listing with Pacific Union, your home will appear on hundreds of regional and major websites. It will also have an enhanced listing with multiple photos and custom text on Realtor.com, the first choice of the majority of buyers when looking for home and property information.

Our extensive on-line marketing campaign places your home on sites viewed by millions of local and international buyers. Pacific Union knows that’s the kind of exposure your property deserves.

* Source: 2006 NAR Profile of Home Buyers and Sellers