Pacific Union CEO Mark A. McLaughlin Named Nation’s Top Real Estate Leader

San Francisco, November 11, 2013 – Mark A. McLaughlin, CEO of Pacific Union, has been named the recipient of the 2013 RISMedia Real Estate Leadership Award. McLaughlin accepted the award at RISMedia’s annual Power Broker Dinner on November 8, held in conjunction with the National Association of REALTORS® Conference & Expo in San Francisco.

The national award recognizes a member of the real estate community who embraces innovation and exercises resilience to blaze new paths to success for real estate professionals and consumers alike.

“I am seriously humbled by this award, which goes to my team at Pacific Union as I am far more dependent on them than they are on me,” said McLaughlin. “It’s exciting for all of us to see our hard work recognized with this exceptional industry accolade.”

Since McLaughlin took the helm of Pacific Union in 2009, the company has enjoyed exceptional growth. Sales volume more than doubled, market share increased by at least double digits in all regions served by the brokerage, and its 70% growth from 2010-2012 prompted the San Francisco Business Times to recognize Pacific Union as one of the Bay Area Top 100 fastest-growing companies. It was one of only two real estate brokerages to make the list.

In addition, Pacific Union was included in the 2012 Inc. 5000 list – the only full-service real estate brokerage in the Bay Area to make the cut.

Pacific Union has established itself as an innovator in both marketing and technology. Earlier this year it initiated a partnership with the America’s Cup Challenger of Record, Artemis Racing, that created unprecedented opportunities for client engagement and spawned a jaw-dropping advertising campaign featuring images of the sailing team in action.

This month, Pacific Union unveiled a $650,000, custom-commissioned technology tool that with the touch of a button allows real estate professionals to offer clients a comparative market analysis that may be presented three ways: via a proprietary and fully interactive iPad app, on a secure website, or as a high-quality printed presentation.

It’s also the only Bay Area brokerage to fully fund and support an in-house digital media division staffed by journalists.

However, said McLaughlin, such innovation isn’t a goal in and of itself; all the company’s trailblazing choices have been made with the fundamentals of client service in mind.

“Our business thrives on trusted relationships, knowledge, advice, and recommendations,” he said. “We choose to make investments in technology and solutions that support these linchpins to our success and enable our real estate professionals to offer extraordinary service to their clients. Our results – and the RISMedia Leadership Award — are proof positive that while everyone says they’re doing something different, we are actually executing on our vision.”

About Mark A. McLaughlin

Mark A. McLaughlin is Chief Executive Officer of Pacific Union, which he acquired in August 2009. A visionary leader in the real estate industry for more than 20 years, the hallmark of McLaughlin’s successes has consistently been executive team leadership, early adoption of technology applications, open communication and teamwork with keen emphasis on quantitative goals, and exceeding client expectations.

With the launch of Morgan Lane in September 2006, McLaughlin built the company in just three years to be Marin County’s most respected luxury brand. By nearly every measure, including productivity per professional of $13 million per year in 2009, Morgan Lane was revered as being at the pinnacle of the Marin County market.

Since 2009, McLaughlin has grown Pacific Union from $2.2 billion in sales volume to over $5 billion in 2013. In addition, McLaughlin also drove initiatives to develop joint ventures in the mortgage, insurance and property management service lines to benefit Pacific Union’s clients.

Before the Morgan Lane start-up, McLaughlin served as the interim President of Sperry Van Ness International, an Irvine, CA based commercial real estate firm; served as the first executive recruited to LoopNet, Inc., the world’s leading online real estate marketplace; and held key management roles with Jones Lang LaSalle (NYSE: JLL) and Colliers International.

About Pacific Union

Pacific Union is the San Francisco Bay Area’s premier luxury real estate brand operating in eight regions, including Contra Costa County, the East Bay, Marin County, Napa County, San Francisco, Silicon Valley, Sonoma County, and the Tahoe/Truckee region. The brand enjoys a relationship with Christie’s International Real Estate, the premier global organization of residential real estate service firms.

Pacific Union offers a full range of personal and commercial real-estate services, including buying, selling, and relocation.

Locally owned, Pacific Union’s leadership operates with an entrepreneurial mindset and unwavering commitment to deliver exceptional service and expertise to ensure deep, long-standing client and agent relationships.

Quick Facts:

  • 25 offices
  • 525 real estate professionals
  • 2009 sales volume: $2.2 billion
  • 2013 sales volume: $5.2 billion
  • #3 in U.S., 2012 average sale price (REAL Trends)
  • #3 largest real estate firm in the Bay Area, 2012 (San Francisco Business Times)
  • #5 in U.S., 2012 sales volume per associate (REAL Trends)
  • #18 in U.S., 2012 total sales volume (RISMedia)
  • #125 on U.S. Power Broker list (RISMedia)
  • Named to 2012 Inc. 5000 list

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